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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Monochrome portrait of a man wearing a white t-shirt and dark leather trousers against a plain grey studio backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in white t-shirtman in white t shirtwhite t-shirtwhite t shirtman wearing leather pantsleather pantsman standing in studiomanmale model

Description

This monochrome studio portrait captured by Erik Torstensson for the FRAME Modern Man 2023 ad campaign presents a striking full-length study of a male subject. The model stands against a seamless grey backdrop, wearing a classic white t-shirt paired with dark leather trousers. Subtle studio lighting creates soft tonal transitions across his frame and clothing while emphasizing the distinct textures of the leather. His expression is direct and composed, captured in a clean, editorial style.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Pure White (30%)
Jet Black (70%)

Background

Grey Seamless

Context

Advertising Campaign