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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black and white portrait of a black man wearing a leather coat standing against a seamless grey studio backdrop

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man wearing leather coatblack manman wearing leather coatleather coatblack leather coatman in coat

Description

This black and white portrait features a black man wearing a dark leather coat, textured shirt, matching trousers, and boots, standing against a seamless grey background. The lighting is soft and directional, creating subtle highlights across the textured leather surface and defining the silhouette. The composition is a vertical full-length shot captured in a studio setting. This piece is part of the Modern Man 2023 ad campaign for FRAME, photographed by Erik Torstensson.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Grey Seamless

Context

Advertising Campaign