FRAME

FRAME · Fall 2026

FRAME · Fall 2026

FRAME · Fall 2026 Ad Campaign

The FRAME Fall 2026 campaign leans into a high-contrast, editorial aesthetic, capturing model Kendall Jenner across a series of outdoor and architectural settings. Photographed by Robin Galiegue, the imagery utilizes hard light and warm, earthy tones to frame the seasonal collection against minimalist stone terraces and mountain valley backdrops. Creative direction by Constance Govare and Sabine Le Marchan anchors the visuals, which feature styling by Malina Joseph Gilchrist. The series incorporates a blend of moody, monochrome, and polished commercial styles, with hair by Irinel DeLeon and makeup by Mary Phillips. The work maintains a consistent focus on textural details and architectural silhouettes.

FRAME · The Back to It All Edit by Hayden Wo ...

Luxury fashion house FRAME embraces a narrative of domestic intimacy in The Back to It All Edit by Hayden Worsfold, a campaign that seamlessly blurs the line between commercial product showcasing and lifestyle storytelling. Featuring model Thatcher Thornton, the series captures a sense of quiet sophistication, moving effortlessly from the structured sharp tailoring of pinstripe suiting to the tactile comfort of striped rugby shirts and knit cardigans. Photographer Hayden Worsfold leans into a cinematic visual language, utilizing both natural light and high-contrast black and white chiaroscuro to emphasize the rich fabric textures and the deliberate, lived-in environments curated by set designer Robert Doran. With hair styling by Terri Walker, the imagery avoids the sterile perfection often found in high-end fashion, opting instead for a candid, editorial minimalism. Whether captured through a playful interaction with a vintage camera or a serene moment of reading in bed, the edit feels grounded and authentic. By grounding these high-fashion pieces within domestic settings, the project highlights the versatility of the brand's latest collection. The work balances polished, professional aesthetics with spontaneous, live-action techniques, proving that luxury apparel thrives in the stillness of everyday life. This editorial approach invites the viewer to envision the clothing not as mere objects, but as essential companions to a considered, modern lifestyle.

FRAME · FRAME MENS FALL 2026 by Hayden Worsfold

The FRAME Mens Fall 2026 campaign, captured through the lens of photographer Hayden Worsfold, serves as a masterclass in editorial minimalism. By blending a sophisticated, neutral palette with a focus on tactile materiality, the imagery elevates everyday menswear staples—ranging from thick-knit sweaters to refined suede bomber jackets—into objects of high-end desire. Worsfold leans into a clean, architectural aesthetic, utilizing both studio strobe lighting and soft natural light to emphasize the rich textures of the collection against a recurring, muted grey backdrop. The project, featuring model Thatcher Thornton, masterfully incorporates elements of candid, lifestyle-infused portraiture, moving beyond static poses to suggest a lived-in authenticity. Through deliberate choices like triple-exposure compositions and high-contrast black-and-white photography, the series creates a rhythmic, cinematic narrative that breathes life into the garments. The integration of hair styling by Terri Walker and precise set design by Robert Doran ensures that the focus remains entirely on the interplay between form, fabric, and individual character. By eschewing over-processed artifice in favor of authentic, analogue-leaning film textures, this campaign captures a contemporary masculinity that feels both timeless and approachable. It is an exploration of quiet luxury where the garment and the man behind it share the spotlight in a perfectly balanced, commercial editorial showcase.

FRAME · Alexandra Leclerc for FRAME 2026 Cam ...

The latest campaign for FRAME, featuring content creator Alexandra Leclerc, masterfully navigates the intersection of luxury fashion houses and modern editorial photography. Captured through the lens of photographer Robin Galiegue, the project leans into a cinematic aesthetic that feels both grounded and aspirational. By leveraging natural light and sharp chiaroscuro, the series emphasizes the architectural lines of the garments, ranging from structured black leather trenches to vibrant gingham jumpsuits. The visual narrative creates a sophisticated dialogue between the subject and her surroundings, whether set against a sprawling urban skyline or the crisp white pillars of a Mediterranean-inspired terrace. With fashion editing and styling by Laëtitia Gimenez Adam, the collection is defined by its clean, minimalist composition and bold, repetitive typography that anchors each frame. The integration of Laurie Zanoletti on hair and Karim Rahman on makeup ensures a polished, high-contrast finish that complements the direct, sunlight-drenched atmosphere. This commercial campaign succeeds by stripping away the superfluous, allowing the deliberate textures of leather, denim, and cotton to stand out against high-key architectural backdrops. It is a testament to the power of editorial minimalism, where every shadow and pose serves a specific purpose, effectively positioning the brand within a contemporary, high-fashion context that remains accessible, stylish, and unmistakably distinct in its approach to seasonal storytelling.

FRAME · Spring 2026

For the FRAME Spring 2026 campaign, the brand leans into a masterclass of editorial minimalism, curating a visual narrative that centers on the tactile intersection of luxury fabrications and effortless daily wear. Photographer Jack Belli captures a series of portraits that oscillate between the soft, airy quality of natural light and the precise, sharp clarity of studio strobe work. By prioritizing high-key lighting, the imagery allows the depth of the collection—ranging from rich tan suede jackets to intricate cream-colored crochet ensembles—to take center stage against stark, modern architectural backdrops. Model Louise Galan embodies this contemporary sophistication, her relaxed poses and deliberate styling bridging the gap between high-fashion editorial and aspirational lifestyle photography. The project serves as a sophisticated exercise in texture and tone, where the interplay of crisp button-downs and textured knitwear is elevated by the subtle precision of makeup artist Sophie Haig and hair stylist Ramsell Martinez. This collection feels both grounded and aspirational, utilizing clean lines and a neutral palette to define the season. With casting direction by Anita Bitton, the campaign avoids the noise of overt branding, choosing instead to let the craftsmanship of each garment speak for itself. It is a refined, quiet exploration of modern identity that feels perfectly suited for the current landscape of elevated, pared-back fashion photography.

FRAME · FRAME x Ritz Paris 2025

The FRAME x Ritz Paris 2025 collaboration presents a collection rooted in classic luxury hotel aesthetics. Photographed by Angelo Pennetta, the campaign moves through the ornate interiors of the Ritz Paris, blending archival-inspired detail with contemporary fashion design. The series features model Michael Zielinski and actor Lou Doillon in compositions that lean into retro influences. The imagery utilizes techniques like direct flash and monochromatic portraiture to emphasize the fine textures of the knitwear and silk tailoring, while maintaining a polished editorial feel.

FRAME · THE TROUSER PROGRAM

FRAME presents 'The Trouser Program,' a designer fashion campaign that explores tailored silhouettes and textile textures. Shot by photographer Morgan Pilcher, the editorial series features model Maya Vozhdaeva in a range of environments, transitioning between clean, minimalist interiors and candid urban settings. The project utilizes a mix of natural light and high-contrast flash, employing analogue film techniques to highlight the structural details of the collection. Key looks include pinstriped trousers, leather jackets, and cable-knit layering, with hair styling by Tamas Tuzes providing a sharp, consistent finish across both the studio portraits and the subway-based compositions.

FRAME · FRAME Fall 2025 Campaign

The FRAME Fall 2025 campaign, lensed by photographer David Sims, captures a relaxed perspective on seasonal luxury. Featuring Vittoria Ceretti, the imagery channels a tactile aesthetic, balancing rich leather textures with structured denim and fringed outerwear. Styling by Carlos Nazario leans into a classic, casual sensibility, set against dark wood paneling and deep leather furniture. The campaign utilizes natural light and a warm color palette to define the collection, with set design by Poppy Bartlett, hair by Paul Hanlon, and makeup by Yadim.

FRAME · Brand Content

This brand content project for FRAME highlights the architectural identity of their retail showrooms. The imagery captures a minimalist interior aesthetic, focusing on the interplay between warm timber structural elements, earthy terracotta tones, and clean, white plaster surfaces. Featuring a curated selection of contemporary furniture, including sculptural velvet seating and polished metallic display fixtures, the photography emphasizes an open, light-filled layout. The production, supported by retouching from Align Retouch, maintains a soft, ambient light quality throughout, balancing the commercial nature of the space with an editorial feel.

FRAME · Editorial

FRAME presents this series of editorial fashion images, documenting the brand's latest collection through a focus on clean, high-contrast compositions. The visuals lean into a minimalist aesthetic, utilizing natural light to define the textures of leather accessories and denim apparel. Produced by Slate Studios, the project employs a crisp, vertical layout that emphasizes the styling and structural detail of each garment. The resulting work remains rooted in a direct, editorial approach, prioritizing clear product visibility against a neutral backdrop.