Rag & Bone FW2024 2024

Description

This fashion campaign image for Rag & Bone FW2024 features a male model standing on a city street at night. The subject leans against a utility pole wearing an all-black ensemble consisting of a dark jacket, a black shirt, and shiny leather trousers. In the background, a yellow taxi cab is visible under dark night lighting conditions, creating an urban nocturnal atmosphere. The composition uses a vertical film format with natural flash lighting, capturing the scene with documentary-style grit. Ryan Brabazon served as photographer, with fashion styling by Casey Conrad and creative direction by Belle Krol.

Style

Editorial, Vertical, Gritty, Retro

Techniques

Analogue / film, Flash

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign