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  • ·FRAME Modern Man 2023 Ad Campaign Portrait by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black man wearing dark sunglasses, black jacket, and distressed denim jeans against a plain grey studio backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man wearing jacket and jeansblack manman in jacketman in jeansblack jacketdistressed denim jeansdistressed jeansdenim jeansdark sunglassessunglasses

Description

This studio portrait from FRAME's 2023 'Modern Man' ad campaign was photographed by Erik Torstensson. The subject is a Black man styled in a dark buttoned jacket over a textured dark top, layered with light-wash distressed denim jeans featuring knee rips. He wears dark reflective sunglasses and a silver chain necklace, posing against a neutral grey seamless background with his hands tucked into his pockets. The monochrome treatment highlights the clean lines of the styling and the sharp contrast of the garments.

Style

Vertical, Commercial, Monochrome

Industries

Menswear

Color

Jet Black (50%)
Medium Grey (50%)

Background

Grey Seamless

Context

Advertising Campaign