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  • ·FRAME Modern Man 2023 Campaign by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black-and-white portrait of a bearded Black man wearing dark sunglasses, a crewneck knit sweater, and layered chain necklaces.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man wearing sunglassesblack manwearing sunglassesknit crewneck sweatercrewneck sweaterknit sweatersweaterlayered chain necklaceschain necklacespendant necklacediamond bracelet

Description

A monochrome fashion portrait from the FRAME 'Modern Man' 2023 ad campaign, photographed by Erik Torstensson. A Black man with braided hair and a groomed beard poses in front of a neutral studio backdrop, raising his hands to adjust a pair of rectangular dark sunglasses. He wears a relaxed-fit crewneck knit sweater with ribbed trim, accessorized with layered chain necklaces, a prominent monogram pendant, and diamond bracelets on both wrists. Controlled studio lighting creates soft tonal gradations and subtle shadow definition across the garment and background.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Medium Grey (70%)
Jet Black (20%)

Background

Grey Seamless

Context

Advertising Campaign