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  • ·FRAME Modern Man 2023 Ad Campaign Portrait by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black man wearing a denim jacket and jeans standing against a plain grey backdrop in a studio portrait.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man wearing denim jacketblack manman in denim jacketdenim jacketjeansdenim jeans

Description

This studio portrait from the FRAME Modern Man 2023 ad campaign, photographed by Erik Torstensson, features a black man in his 20s standing against a neutral grey seamless backdrop. The subject wears a distressed denim jacket over a dark t-shirt and matching denim jeans. The lighting is soft and directional, accentuating the textures of the denim fabric and the contours of the subject. The monochromatic composition highlights the clean lines of the casual menswear apparel.

Style

Vertical, Commercial, Monochrome

Industries

Menswear

Color

Medium Grey (50%)
Jet Black (50%)

Background

Grey Seamless

Context

Advertising Campaign