Brand
ProjectAW24: Future Made Now

Helen Kaminski AW24: Future Made Now 2024
Associated creatives
Tags
Description
A striking profile portrait of a woman wearing a black textured baseball cap with a leather brim and a dark shearling collar coat for Helen Kaminski's AW24 project Future Made Now. The composition captures the subject from the side against a dramatic cloudy sky background, highlighting the rich textures of the outerwear and accessories. Retouching was handled by Tammy White, ensuring clean definition across the materials and lighting. The cool color palette and overcast outdoor setting emphasize the seasonal warmth and texture of the apparel.
Style
Editorial, Vertical, Desaturated, Clean
Industries
Luxury Fashion Houses
Color
Jet Black (60%)
Espresso (40%)
Background
Overcast Sky
Context
Advertising Campaign, Lookbook