Brand

Zara Spring 2024 Men's Ad Campaign 2024
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Description
This striking monochrome portrait features model Toon Lobach captured in a tight crop for the Zara Spring 2024 men's ad campaign, photographed by Annemarieke van Drimmelen with styling by Karl Templer and art direction by Will Sumrall and Maurice Dusault. The subject's hands are raised near his face and hair, creating strong angular framing and dramatic shadow play across his features. The lighting is moody and directional, highlighting the texture of his skin, dark hair, and fabric against a textured neutral background. The composition exudes an intimate and intense editorial quality.


