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BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Model swimming underwater in a blue pool wearing an open pink shirt and holding a large striped Gucci tote bag

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

woman underwater in poolwoman underwaterwoman in poolgucci tote bagtote bagstriped bagpink shirtopen shirt

Description

Captured underwater in a swimming pool for Gucci's Lido Spring 2024 campaign, a model floats beneath the surface wearing an open light pink shirt. Sunlight filters through the water above, creating bright ripples and highlights across the scene. In her hand, she holds a large structured tote bag featuring prominent stripes and bold lettering. The composition employs a vertical orientation with vibrant blue tones throughout the aquatic environment.

Style

Vertical, Cinematic, Cool, Clean

Techniques

Underwater

Industries

Luxury Fashion Houses

Color

Blush (50%)
Camel (50%)

Background

Outdoor Pool

Context

Advertising Campaign