Gucci 'Lido' Spring 2024 Ad Campaign 2024

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This image from the Gucci Lido Spring 2024 ad campaign, conceived by Creative Director Sabato De Sarno with art direction by Riccardo Zanola and photography by Anthony Seklaoui, features a model submerged in a sparkling blue pool. The subject wears an orange matching set consisting of shorts and an unbuttoned jacket, complemented by a textured, chevron-patterned handbag with a gold chain strap. The composition captures the distortion of light and reflection beneath the water's surface against a tiled pool floor. The cinematic underwater perspective emphasizes the vibrant coloration and rich textures of the luxury fashion pieces.