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BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Model wearing orange clothing underwater holding a patterned handbag in a pool for Gucci Lido campaign

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

model in orange clothing underwatermodel in orange clothingorange clothing underwatermodel underwaterorange shortsorange jacketpatterned handbagchevron handbaggold chain handbag

Description

This image from the Gucci Lido Spring 2024 ad campaign, conceived by Creative Director Sabato De Sarno with art direction by Riccardo Zanola and photography by Anthony Seklaoui, features a model submerged in a sparkling blue pool. The subject wears an orange matching set consisting of shorts and an unbuttoned jacket, complemented by a textured, chevron-patterned handbag with a gold chain strap. The composition captures the distortion of light and reflection beneath the water's surface against a tiled pool floor. The cinematic underwater perspective emphasizes the vibrant coloration and rich textures of the luxury fashion pieces.

Style

Vertical, Cinematic, Saturated, Warm

Techniques

Underwater

Industries

Luxury Fashion Houses

Color

Burnt Orange (60%)

Background

Outdoor Pool

Context

Advertising Campaign