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  • ·Gucci Lido Spring 2024 campaign sneaker underwater
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
A pair of white and orange designer sneakers submerged underwater in a blue pool, surrounded by gentle rising air bubbles.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

white and orange designer sneakersdesigner sneakerswhite sneakersorange sneakersgucci sneakersmonogram sneakers

Description

This image captures a pair of white, orange, and monogram designer sneakers suspended underwater in a vibrant blue swimming pool for the Gucci Lido Spring 2024 ad campaign. Tiny air bubbles rise delicately around the footwear as light filters through the water's surface, creating shifting caustic patterns across the scene. The composition is shot vertically, focusing entirely on the floating product against the deep turquoise liquid environment.

Style

Vertical, Commercial, Glossy, Minimalist

Techniques

Underwater

Industries

Footwear

Color

Pure White (50%)
Burnt Orange (30%)
Camel (20%)

Background

Outdoor Pool

Context

Advertising Campaign