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BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Model swimming underwater in a blue pool while holding a large yellow tote bag for Gucci Lido campaign.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

yellow tote bagyellow bagtote bagwoman holding bagwoman underwaterasian woman swimming

Description

This image is part of Gucci's 'Lido' Spring 2024 ad campaign, photographed by Anthony Seklaoui with creative direction by Sabato De Sarno and art direction by Riccardo Zanola. The campaign features a model submerged underwater in a bright blue swimming pool, wearing a blue and white patterned garment and holding a prominent, vibrant yellow leather tote bag. The composition uses natural light filtering through the pool's surface, creating caustic light patterns across the subject and water. The underwater setting highlights the collection's aquatic theme with clean framing and crisp textures.

Style

Vertical, Commercial, Warm

Techniques

Underwater, Natural light

Industries

Bags & Accessories

Color

Golden Yellow (60%)
Sky Blue (40%)

Background

Outdoor Pool

Context

Advertising Campaign