Gucci 'Lido' Spring 2024 Ad Campaign 2024

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This image from the Gucci Lido Spring 2024 ad campaign captures an energetic underwater scene shot by photographer Anthony Seklaoui and directed by Marcell Rev. The composition features figures diving into clear blue water, generating dynamic splashes and bubbles beneath the surface. Bright natural light filters through the water's surface, illuminating the swimmers and casting soft ripples across the tiled pool floor. The vibrant blues and turquoise hues dominate the frame, highlighting the fluid motion and immersive atmosphere of the aquatic setting.