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  • ·Gucci Lido Spring 2024 Ad Campaign Underwater Editorial
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater shot of figures diving into clear blue pool water wearing flippers, captured for Gucci Lido campaign

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

underwater divingunderwater swimmerswimmer divingdiving in poolunderwater actionswimming pool

Description

This image from the Gucci Lido Spring 2024 ad campaign captures an energetic underwater scene shot by photographer Anthony Seklaoui and directed by Marcell Rev. The composition features figures diving into clear blue water, generating dynamic splashes and bubbles beneath the surface. Bright natural light filters through the water's surface, illuminating the swimmers and casting soft ripples across the tiled pool floor. The vibrant blues and turquoise hues dominate the frame, highlighting the fluid motion and immersive atmosphere of the aquatic setting.

Style

Editorial, Vertical, Warm

Techniques

Underwater

Industries

Luxury Fashion Houses

Color

Sky Blue (60%)
Royal Blue (40%)

Background

Outdoor Pool

Context

Advertising Campaign