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Striped umbrella over wooden deck chairs and a blue swimming pool surrounded by tropical palm trees.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

About

This image from the Gucci Lido Spring 2024 ad campaign presents a sunlit outdoor scene by a swimming pool. The foreground features a calm blue pool with a tiled edge, leading to a stone patio furnished with wooden lounge chairs, director chairs, and a large matching parasol with fringe detailing. Striped cushions in soft tones add a patterned accent to the seating. Lush palm trees and dense vegetation fill the background under a soft sky, creating an immersive resort atmosphere. The composition is captured with natural lighting and warm color grading.

Brand

Gucci

Project

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Keywords

striped umbrellawooden deck chairsswimming pooldeck chairspoolumbrella

Credits

Sabato De Sarno
Gucci Creative Director
Riccardo Zanola
Art Director
Marcell Rev
Director
Anthony Seklaoui
Photographer
Aboubakar Konte
Models

Styles

VerticalCommercialWarm

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Outdoor Pool

Context

Advertising Campaign
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