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Brand
Gucci
Project'Lido' Spring 2024 Ad Campaign
Striped umbrella over wooden deck chairs and a blue swimming pool surrounded by tropical palm trees.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

striped umbrellawooden deck chairsswimming pooldeck chairspoolumbrella

Description

This image from the Gucci Lido Spring 2024 ad campaign presents a sunlit outdoor scene by a swimming pool. The foreground features a calm blue pool with a tiled edge, leading to a stone patio furnished with wooden lounge chairs, director chairs, and a large matching parasol with fringe detailing. Striped cushions in soft tones add a patterned accent to the seating. Lush palm trees and dense vegetation fill the background under a soft sky, creating an immersive resort atmosphere. The composition is captured with natural lighting and warm color grading.