BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
This image from the Gucci Lido Spring 2024 ad campaign presents a sunlit outdoor scene by a swimming pool. The foreground features a calm blue pool with a tiled edge, leading to a stone patio furnished with wooden lounge chairs, director chairs, and a large matching parasol with fringe detailing. Striped cushions in soft tones add a patterned accent to the seating. Lush palm trees and dense vegetation fill the background under a soft sky, creating an immersive resort atmosphere. The composition is captured with natural lighting and warm color grading.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Beige (50%)
Golden Yellow (30%)
Blush (20%)
Background
Outdoor Pool
Context
Advertising Campaign