BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
Captured by photographer Anthony Seklaoui for Gucci's Lido Spring 2024 ad campaign, this vertical underwater editorial features a model suspended in a deep blue pool. The subject wears a white bikini and holds a large textured blue tote bag against her body. Sunlight filters down through the clear water, creating soft caustic light patterns across the tiled pool floor and the subject's skin. The composition highlights fluid movement and dynamic lighting within a submerged setting, styled by Alastair McKimm with art direction by Riccardo Zanola and direction by Marcell Rev.
Style
Editorial, Vertical, Warm, Clean
Techniques
Underwater, Natural light
Industries
Bags & Accessories
Color
Powder Blue (50%)
Pure White (50%)
Background
Outdoor Pool
Context
Advertising Campaign