Gucci 'Lido' Spring 2024 Ad Campaign 2024

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An outdoor swimming pool stretches under bright sunlight in this campaign image for Gucci's Lido Spring 2024 collection, photographed by Anthony Seklaoui with art direction by Riccardo Zanola. A striped inflatable ring floats near the foreground edge of the bright blue water. In the distance, figures relax near the poolside surrounded by lush trees, palms, and stone architecture. The scene is captured in natural daylight with a warm, sunlit color grade.