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  • ·Gucci Lido Spring 2024 Ad Campaign Poolside Editorial
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Striped inflatable pool float hovering over a long outdoor swimming pool surrounded by lush trees and bright sunlight.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

striped inflatable pool floatinflatable pool floatpool floatswimming pooloutdoor pool

Description

An outdoor swimming pool stretches under bright sunlight in this campaign image for Gucci's Lido Spring 2024 collection, photographed by Anthony Seklaoui with art direction by Riccardo Zanola. A striped inflatable ring floats near the foreground edge of the bright blue water. In the distance, figures relax near the poolside surrounded by lush trees, palms, and stone architecture. The scene is captured in natural daylight with a warm, sunlit color grade.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Royal Blue (60%)
Beige (40%)

Background

Outdoor Pool

Context

Advertising Campaign