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  • ·Gucci Lido Spring 2024 Ad Campaign Underwater Editorial
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater view of legs and sneakers floating in a blue swimming pool with rippling water texture.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

legs underwaterlegssneakersswimming pool waterwater surface reflection

Description

This image is part of the 'Lido' Spring 2024 ad campaign by Gucci, featuring underwater photography captured by Anthony Seklaoui. The composition presents an upward view through a crystal-clear swimming pool, showcasing the lower legs and feet of models wearing casual footwear submerged in vibrant blue water. Sunlight filters through the surface, casting dynamic caustic reflections and rippling patterns across their skin and clothing. The project was directed by Marcell Rev with art direction by Riccardo Zanola and styling by Alastair McKimm. Casting was managed by Piergiorgio Del Moro and Samuel Ellis Scheinman.

Style

Editorial, Vertical, Cinematic, Cool

Techniques

Underwater

Industries

Luxury Fashion Houses

Color

Cobalt (50%)
Sky Blue (30%)
Pure White (20%)

Background

Outdoor Pool

Context

Advertising Campaign