BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
This vertical editorial image from the Gucci Lido Spring 2024 ad campaign, photographed by Anthony Seklaoui with art direction by Riccardo Zanola, captures a dynamic outdoor scene by a swimming pool. Two models are seen from behind in motion, with one leaping into the bright blue water and another running along the tiled patio. The warm, sunlit environment is framed by lush tropical foliage and stone architectural accents under a clear blue sky. The composition emphasizes freedom and leisure, styled by Alastair McKimm with hair by Shay Ashual and makeup by Thomas De Kluyver.
Style
Editorial, Vertical, Warm, Golden Hour
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Chocolate (50%)
Pure White (50%)
Background
Outdoor Pool
Context
Advertising Campaign