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BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Orange Gucci slides with prominent embroidered interlocking G logo resting against a rippling blue swimming pool water background

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

orange gucci slidesgucci slidesorange slidesdesigner sandalsgucci monogram slidesembroidered logo sandals

Description

This image for the Gucci Lido Spring 2024 ad campaign, photographed by Anthony Seklaoui with art direction by Riccardo Zanola, features a pair of vibrant orange slides resting over shimmering blue swimming pool water. The sandals showcase the iconic Gucci monogram pattern and a large, textured embroidered interlocking G logo across the upper strap. Natural lighting catches the textured fabric of the footwear and accentuates the dynamic ripples of the water below. The composition employs a top-down perspective, creating a vivid contrast between the warm orange tones of the designer footwear and the cool blue aquatic background.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Burnt Orange (100%)

Background

Outdoor Pool

Context

Advertising Campaign