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BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Model swimming underwater in a blue pool wearing a dark swimsuit for the Gucci Lido Spring 2024 ad campaign

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

model swimming underwatermodel swimmingmodel underwaterwoman in dark swimsuitdark swimsuitswimsuit

Description

Captured for the Gucci Lido Spring 2024 ad campaign, this underwater image features a model swimming in a bright blue pool wearing a dark swimsuit. The composition is shot from an overhead perspective, with natural sunlight filtering through the water surface to create shimmering caustics and light refractions across the subject and pool floor. The creative direction by Sabato De Sarno, art direction by Riccardo Zanola, and photography by Anthony Seklaoui bring a cinematic aesthetic to the luxury fashion narrative.

Style

Vertical, Cinematic, Warm

Techniques

Underwater, Natural light

Industries

Swimwear

Color

Jet Black (100%)

Background

Outdoor Pool

Context

Advertising Campaign