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BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater view of two people embracing in a pool with sunlit water ripples and a shoreline background for Gucci Lido campaign

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

two people embracing underwaterpeople embracing underwaterembracing underwaterunderwater portraittwo peopleswimming pool

Description

This image from the Gucci Lido Spring 2024 ad campaign, photographed by Anthony Seklaoui with art direction by Riccardo Zanola, captures an intimate underwater moment in a swimming pool. Two figures are partially submerged, their bodies entwined in an embrace as sunlight filters through the water's surface, casting shimmering caustic patterns across their skin and swimwear. The composition utilizes a vertical framing with split-level perspective showing the blue water below and a sun-drenched shoreline above. The styling by Alastair McKimm complements the serene and atmospheric mood of the piece.

Style

Editorial, Vertical, Cinematic, Warm

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Royal Blue (50%)
Burgundy (30%)
Camel (20%)

Background

Outdoor Pool

Context

Advertising Campaign