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Brand
Gucci
Project'Lido' Spring 2024 Ad Campaign
Close-up underwater view of a model wearing a monogrammed swimsuit in Gucci Lido campaign

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

model in monogram swimsuitmonogram swimsuitswimsuitmodel

Description

Captured by photographer Anthony Seklaoui for the Gucci Lido Spring 2024 ad campaign, this image features an underwater portrait of a model wearing a monogrammed swimsuit. The composition highlights the interaction of natural light and water ripples playing across the subject's skin and fabric. The production team includes creative director Sabato De Sarno, art director Riccardo Zanola, and director Marcell Rev. The visual style relies on clear underwater capture techniques against an ocean backdrop.

Style

Vertical, Commercial, Warm

Techniques

Underwater, Natural light

Industries

Swimwear

Color

Chocolate (60%)

Background

Ocean

Context

Advertising Campaign