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  • ·Gucci Lido Spring 2024 Ad Campaign Underwater Portrait
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Model underwater wearing a white floral shirt, black bikini, and holding a pink shoulder bag for Gucci Lido campaign

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

black woman underwaterblack womanwoman underwaterpink shoulder bagpink bagshoulder bagwhite floral shirtfloral shirtwhite shirtblack bikinibikini

Description

This underwater portrait from the Gucci Lido Spring 2024 ad campaign features a model submerged in a pool with sun-dappled water overhead. The subject wears an unbuttoned white shirt adorned with pink floral patterns over a black bikini, and holds a vibrant pink shoulder bag. Anthony Seklaoui photographed the scene under the creative direction of Sabato De Sarno, with art direction by Riccardo Zanola and styling by Alastair McKimm.

Style

Vertical, Commercial, Warm, Clean

Techniques

Underwater

Industries

Luxury Fashion Houses

Color

Jet Black (30%)
Hot Pink (30%)
Pure White (40%)

Background

Outdoor Pool

Context

Advertising Campaign