Logo
  • Home
  • ·Media
  • ·Gucci Lido Spring 2024 Ad Campaign Underwater Bag
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Pink leather shoulder bag submerged underwater in a blue pool for the Gucci Lido campaign

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

pink leather shoulder bagpink shoulder bagleather shoulder bagpink bagshoulder baggucci bag

Description

Part of the Gucci Lido Spring 2024 ad campaign, this image features a pink leather shoulder bag suspended underwater in a bright blue pool. Natural light filters down through the water's surface, casting gentle ripples and shadows across the scene. The composition highlights the clean lines and metallic hardware of the handbag against the vibrant blue aquatic environment. Creative direction is led by Sabato De Sarno, with art direction by Riccardo Zanola and photography by Anthony Seklaoui.

Style

Vertical, Commercial, Warm

Techniques

Underwater, Natural light

Industries

Bags & Accessories

Color

Blush (100%)

Background

Outdoor Pool

Context

Advertising Campaign