Gucci 'Lido' Spring 2024 Ad Campaign 2024

About

This image from the Gucci Lido Spring 2024 advertising campaign features a bright yellow leather shoulder bag suspended underwater in a pool. The vibrant yellow handbag floats mid-frame against deep blue water, illuminated by natural sunlight filtering from above to create bright surface reflections and lens flares. The tiled bottom of the swimming pool is visible in the lower portion of the frame, while tree foliage and sky shimmer along the water surface above. Anthony Seklaoui photographed the campaign, with art direction by Riccardo Zanola under Gucci Creative Director Sabato De Sarno.