Logo
  • Home
  • ·Media
  • ·Gucci Lido Spring 2024 Ad Campaign Underwater Yellow Bag
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Bright yellow leather shoulder bag suspended underwater in a sunlit swimming pool with tiled bottom and surface reflections.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

yellow leather shoulder bagyellow shoulder bagleather shoulder bagyellow bagshoulder baggucci baggucci handbag

Description

This image from the Gucci Lido Spring 2024 advertising campaign features a bright yellow leather shoulder bag suspended underwater in a pool. The vibrant yellow handbag floats mid-frame against deep blue water, illuminated by natural sunlight filtering from above to create bright surface reflections and lens flares. The tiled bottom of the swimming pool is visible in the lower portion of the frame, while tree foliage and sky shimmer along the water surface above. Anthony Seklaoui photographed the campaign, with art direction by Riccardo Zanola under Gucci Creative Director Sabato De Sarno.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Underwater, Natural light

Industries

Bags & Accessories

Color

Golden Yellow (100%)

Background

Outdoor Pool

Context

Advertising Campaign