Gucci 'Lido' Spring 2024 Ad Campaign 2024

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Captured underwater by photographer Anthony Seklaoui for the Gucci Lido Spring 2024 ad campaign, this portrait features a model submerged in clear blue water. The subject wears dark sunglasses with distinctive gold frames, glistening slightly beneath the refracted light filtering through the pool's surface. Another figure is softly blurred in the background, adding depth to the aquatic composition. The lighting style leverages natural underwater refractions, casting a serene and immersive tone across the frame under the creative direction of Sabato De Sarno.