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  • ·Gucci Lido Spring 2024 Ad Campaign Underwater Portrait
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Close-up underwater shot of a man wearing dark sunglasses with gold frames in a clear blue pool for Gucci Lido campaign.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

man wearing sunglasses underwaterman underwaterwearing sunglassessunglassesblack manman

Description

Captured underwater by photographer Anthony Seklaoui for the Gucci Lido Spring 2024 ad campaign, this portrait features a model submerged in clear blue water. The subject wears dark sunglasses with distinctive gold frames, glistening slightly beneath the refracted light filtering through the pool's surface. Another figure is softly blurred in the background, adding depth to the aquatic composition. The lighting style leverages natural underwater refractions, casting a serene and immersive tone across the frame under the creative direction of Sabato De Sarno.

Style

Vertical, Cinematic, Cool

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (30%)
Gold (20%)

Background

Outdoor Pool

Context

Advertising Campaign