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Mussels embedded in transparent glossy gel against a pale pink background with bold red Loewe text

Loewe Spring 2027 Precollection Ad Campaign 2026

About

This image for the Loewe Spring 2027 Precollection ad campaign features an overhead still life composition of dark mussels embedded within glossy, transparent gel. The specimens are scattered across a smooth, pale pink surface, creating a stark textural contrast between the wet, dark shells and the surrounding medium. Bold red typography spelling the brand name is prominently overlaid across the center of the frame. The lighting highlights the glistening contours of the shells and the refractive quality of the clear material.

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Background

Solid Colour

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Advertising Campaign