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  • ·Gucci Lido Spring 2024 Underwater Campaign Ad
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Model wearing a Gucci bucket hat and black bikini underwater in clear blue water for the Lido 2024 campaign

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

model wearing gucci hat underwatergucci hatbucket hatmodel underwaterblack bikiniwoman in bikini

Description

An underwater fashion campaign image for the Gucci 'Lido' Spring 2024 collection, photographed by Anthony Seklaoui with art direction by Riccardo Zanola. A model is submerged in brilliant blue water wearing a woven hat bearing the Gucci logo, a black bikini, and a light translucent cover-up. Natural sunlight filters through the water surface above, casting shifting patterns and reflections across the scene. The composition captures a serene, floating moment with vibrant aqua tones and clear visibility.

Style

Vertical, Commercial, Warm, Cool

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (30%)
Camel (20%)

Background

Ocean

Context

Advertising Campaign