Gucci 'Lido' Spring 2024 Ad Campaign 2024

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This image from the Gucci Lido Spring 2024 ad campaign features a model dynamically posed while running along the edge of an outdoor swimming pool. The model wears a striking red, blue, and white patterned matching top and wrap skirt ensemble, complemented by dark sunglasses. The sun-drenched outdoor setting is framed by lush palm trees, stone patio flooring, and clear blue water. Natural sunlight casts sharp shadows across the scene, creating a warm, vibrant aesthetic characteristic of high-fashion editorial imagery. The campaign was creative-directed by Sabato De Sarno, art-directed by Riccardo Zanola, and photographed by Anthony Seklaoui.