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  • ·Gucci Lido Spring 2024 Ad Campaign Poolside Editorial
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Model in red and blue patterned matching top and skirt running past an outdoor swimming pool under palm trees.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

model running by poolwoman running by poolmodel runningwoman runningred blue patterned toppatterned topmatching top and skirtsunglasses

Description

This image from the Gucci Lido Spring 2024 ad campaign features a model dynamically posed while running along the edge of an outdoor swimming pool. The model wears a striking red, blue, and white patterned matching top and wrap skirt ensemble, complemented by dark sunglasses. The sun-drenched outdoor setting is framed by lush palm trees, stone patio flooring, and clear blue water. Natural sunlight casts sharp shadows across the scene, creating a warm, vibrant aesthetic characteristic of high-fashion editorial imagery. The campaign was creative-directed by Sabato De Sarno, art-directed by Riccardo Zanola, and photographed by Anthony Seklaoui.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Scarlet (50%)
Royal Blue (50%)

Background

Outdoor Pool

Context

Advertising Campaign