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  • ·Gucci Lido Spring 2024 Ad Campaign Boat Shoes
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
A pair of Gucci boat shoes resting on a bright blue water surface for the Lido Spring 2024 ad campaign.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

gucci boat shoesboat shoesgucci shoesmonogram boat shoesleather boat shoes

Description

Part of the Gucci Lido Spring 2024 ad campaign, this image features a pair of branded boat shoes suspended just above a sparkling blue water surface. Captured by photographer Anthony Seklaoui with art direction by Riccardo Zanola and creative direction by Sabato De Sarno, the composition highlights the distinct monogram canvas pattern and leather lacing details. The clear water background creates natural caustic light patterns across the frame, emphasizing the summer resort theme.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Underwater

Industries

Bags & Accessories

Color

Navy (50%)
Cream (50%)

Background

Outdoor Pool

Context

Advertising Campaign