Logo
  • Home
  • ·Media
  • ·Gucci Lido Spring 2024 Underwater Campaign
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Two male models swimming underwater wearing luxury apparel for the Gucci Lido Spring 2024 campaign

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

two male models swimming underwatertwo male modelsmale models swimmingmale model underwaterluxury crossbody bagneon bagcrossbody bag

Description

This underwater campaign image for the Gucci Lido Spring 2024 collection captures two male models submerged in a pool with clear, refractive blue water. The models are captured mid-motion, wearing luxury garments and holding branded accessories, including a bright neon crossbody bag. Natural light filters down through the surface of the water, creating dynamic ripples and soft illumination across their skin and clothing. The composition emphasizes fluid movement and high-fashion styling against an immersive aquatic background. Photographed by Anthony Seklaoui with art direction by Riccardo Zanola and creative direction by Sabato De Sarno.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Navy (50%)
Lime (30%)
Chocolate (20%)

Background

Outdoor Pool

Context

Advertising Campaign