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  • ·Gucci Lido Spring 2024 Campaign Underwater Editorial
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Two men swimming underwater, one wearing patterned swim shorts and a neon green crossbody bag, another in a dark jacket.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

Description

Two men are captured in an underwater swimming pose in a deep blue pool for the Gucci Lido Spring 2024 campaign. The man in the foreground is wearing patterned designer swim trunks and carrying a vibrant neon green crossbody bag. The second man behind him is wearing a dark, textured jacket while submerged. The scene features clear blue water with natural light filtering from above, creating subtle caustic patterns on the pool floor. Both figures appear dynamic as they glide through the water, with bubbles trailing behind them.

Style

Lifestyle, Editorial, Cinematic

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses