Gucci 'Lido' Spring 2024 Ad Campaign 2024

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This photograph from the Gucci Lido Spring 2024 ad campaign features a model standing beside a sunlit swimming pool. The model wears a brown one-piece swimsuit with asymmetrical strap detailing. The outdoor setting includes paved poolside tiling, lush tropical vegetation, and distant trees under bright natural light. The wet hair and skin give a sense of immediacy and warmth, captured by photographer Anthony Seklaoui with art direction by Riccardo Zanola.