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  • ·Gucci Lido Spring 2024 Ad Campaign Poolside Editorial
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Model in brown one-piece swimsuit standing by a swimming pool outdoors in sunlight

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

woman in brown swimsuitbrown swimsuitswimsuitwoman by swimming poolswimming poolpoolsidewet hairwoman

Description

This photograph from the Gucci Lido Spring 2024 ad campaign features a model standing beside a sunlit swimming pool. The model wears a brown one-piece swimsuit with asymmetrical strap detailing. The outdoor setting includes paved poolside tiling, lush tropical vegetation, and distant trees under bright natural light. The wet hair and skin give a sense of immediacy and warmth, captured by photographer Anthony Seklaoui with art direction by Riccardo Zanola.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Swimwear

Color

Chocolate (100%)

Background

Outdoor Pool

Context

Advertising Campaign