Oroton Summer 2020

Description

This fashion campaign image for Oroton's Summer project, photographed by Victoria Zschommler with creative direction by Sophie Holt and styling by Caterina Scardino, features a smiling Black woman on a coastal beach. She wears a patterned yellow silk top and a matching yellow bucket hat, playfully holding a large conch seashell to her ear. The warm outdoor lighting illuminates the scene, with ocean waves and a sandy shoreline visible in the soft-focus background. The Oroton brand logo is centrally overlaid in crisp white typography.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Sandy Beach

Context

Advertising Campaign