Gucci 'Lido' Spring 2024 Ad Campaign 2024

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This underwater image from the Gucci Lido Spring 2024 ad campaign features a model submerged in vibrant blue water, holding a white and brown handbag with bamboo hardware. The shot is part of the brand's seasonal campaign, captured by photographer Anthony Seklaoui with creative direction by Sabato De Sarno. The composition highlights the model against clear azure water, showcasing luxury accessories in an unconventional environment. The lighting creates natural reflections on the water's surface, enhancing the serene and striking visual atmosphere.