Logo
  • Home
  • ·Media
  • ·Gucci Lido Spring 2024 Underwater Campaign Editorial
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Model underwater holding a white and brown handbag in the Gucci Lido Spring 2024 campaign, photographed by Anthony Seklaoui.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

model holding handbag underwaterwoman holding handbag underwatermodel underwaterwoman underwaterwhite and brown handbagbamboo handle handbaghandbagluxury handbag

Description

This underwater image from the Gucci Lido Spring 2024 ad campaign features a model submerged in vibrant blue water, holding a white and brown handbag with bamboo hardware. The shot is part of the brand's seasonal campaign, captured by photographer Anthony Seklaoui with creative direction by Sabato De Sarno. The composition highlights the model against clear azure water, showcasing luxury accessories in an unconventional environment. The lighting creates natural reflections on the water's surface, enhancing the serene and striking visual atmosphere.

Style

Vertical, Commercial, Saturated

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Navy (50%)
Pure White (30%)
Chocolate (20%)

Background

Ocean

Context

Advertising Campaign