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BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Model wearing blue clothing underwater holding a yellow handbag while lying on a submerged ledge

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

woman underwater holding handbagwoman underwaterwoman holding handbagyellow handbagblue clothingdark sunglasses

Description

This underwater image from the Gucci Lido Spring 2024 ad campaign features a model resting on a submerged ledge beneath shimmering water. The subject wears vibrant blue apparel and dark sunglasses, holding a distinctive yellow handbag with a chain strap. Photographed by Anthony Seklaoui with creative direction by Sabato De Sarno and art direction by Riccardo Zanola, the composition captures refractive light playing across the surfaces and the rippled pool floor. The scene combines saturated blue tones with golden reflections in an editorial underwater setting.

Style

Editorial, Vertical, Saturated, Warm

Techniques

Underwater

Industries

Luxury Fashion Houses

Color

Royal Blue (70%)
Golden Yellow (30%)

Background

Outdoor Pool

Context

Advertising Campaign