Gucci 'Lido' Spring 2024 Ad Campaign 2024

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This image from Gucci's 'Lido' Spring 2024 ad campaign features a canvas and brown leather bucket handbag suspended underwater in a swimming pool. The shot is captured with the camera submerged, looking upward toward the shimmering water's surface as sunlight filters through the blue water, casting rippling light patterns across the bag and the pool floor. The bag features the iconic green and red striped webbing strap and tan leather trim. The composition highlights the product against a dynamic aquatic backdrop, combining commercial luxury styling with underwater photography. Credits include Gucci Creative Director Sabato De Sarno, art direction by Riccardo Zanola, and photography by Anthony Seklaoui.