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  • ·Gucci Lido Spring 2024 Campaign Underwater Editorial
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Model swimming underwater wearing a white Gucci logo t-shirt and carrying a bucket bag in a pool.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

model swimming underwatermodel swimmingswimming underwaterwoman swimminggucci logo t-shirtgucci t-shirtlogo t-shirtt-shirtleather bucket bagbucket bagleather bagbag

Description

Part of the Gucci 'Lido' Spring 2024 ad campaign, this underwater portrait captures a model submerged in a crystal-clear swimming pool. The model wears a white t-shirt featuring prominent Gucci branding alongside a white and brown leather bucket bag suspended by a strap. The underwater perspective creates natural lighting refractions and gentle ripples across the tiled pool floor below. Directed by Marcell Rev and photographed by Anthony Seklaoui, with styling by Alastair McKimm, the image balances luxury fashion with aquatic motion. The composition highlights the garment textures and accessories suspended dynamically in the water.

Style

Vertical, Commercial, Cool

Techniques

Underwater

Industries

Luxury Fashion Houses

Color

Pure White (60%)
Camel (40%)

Background

Outdoor Pool

Context

Advertising Campaign