Gucci 'Lido' Spring 2024 Ad Campaign 2024

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This image from the Gucci Lido Spring 2024 ad campaign, photographed by Anthony Seklaoui with art direction by Riccardo Zanola, captures a model swimming in a clear blue outdoor pool under natural daylight. The composition utilizes a high-angle vertical framing, looking down into the water where sunlight creates shimmering caustic patterns across the pool floor. Additional figures are visible standing along the stone-tiled poolside in the background, adding depth to the resort-style setting. The visual tone is sunlit and crisp, emphasizing clean water textures and natural motion within a luxury fashion context.