BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
This image from the Gucci Lido Spring 2024 ad campaign, photographed by Anthony Seklaoui with art direction by Riccardo Zanola, captures a model swimming in a clear blue outdoor pool under natural daylight. The composition utilizes a high-angle vertical framing, looking down into the water where sunlight creates shimmering caustic patterns across the pool floor. Additional figures are visible standing along the stone-tiled poolside in the background, adding depth to the resort-style setting. The visual tone is sunlit and crisp, emphasizing clean water textures and natural motion within a luxury fashion context.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Swimwear
Color
Sky Blue (70%)
Pure White (30%)
Background
Outdoor Pool
Context
Advertising Campaign