BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
This image is part of the 'Lido' Spring 2024 ad campaign for Gucci, captured underwater by photographer Anthony Seklaoui with art direction by Riccardo Zanola. The scene features a model submerged in clear blue water, wearing a patterned olive green short-sleeve shirt and holding a structured white and brown leather handbag with metallic hardware. Sunlight filters through the water's surface, creating dynamic refraction patterns and shimmering highlights across the subject. The composition employs a vertical framing style with natural lighting, emphasizing the fluid movement and serene atmosphere of the underwater environment.
Style
Vertical, Commercial, Warm
Techniques
Underwater, Natural light
Industries
Luxury Fashion Houses
Color
Olive (50%)
Pure White (30%)
Camel (20%)
Background
Outdoor Pool
Context
Advertising Campaign