BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
This image from the Gucci Lido Spring 2024 ad campaign features a pair of woven straw sandals with brown leather trim and prominent gold double G hardware. The sandals are captured at a dynamic angle as if floating or suspended directly over clear, rippling bright blue swimming pool water. Sunlight filters through the water surface, casting gentle golden caustics and highlights across the footwear. The composition uses a tight vertical framing that accentuates the textures of the woven straw and smooth leather straps. The vibrant contrast between the natural tan tones of the sandals and the deep azure water creates a striking seasonal aesthetic.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Footwear
Color
Camel (50%)
Chocolate (30%)
Gold (20%)
Background
Outdoor Pool
Context
Advertising Campaign