Gucci Gucci 2026 Bag Campaign 2026

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This dual-panel advertising campaign image for the Gucci 2026 bag collection features models Kate Moss and Emily Ratajkowski, photographed by Mert and Marcus under the creative direction of Demna. On the left, Kate Moss wears a patterned monogram coat and carries a matching Gucci handbag against a signature interlocking-G monogram backdrop. On the right, Emily Ratajkowski poses against a dark ground, holding a black Gucci handbag with a distinct green and red stripe detail. Both models feature dramatic smoky eye makeup and neutral lips, presented with polished studio lighting.