BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
Part of the Gucci 'Lido' Spring 2024 ad campaign, this underwater photograph features a person holding a vibrant yellow, purple, and green woven chevron handbag adorned with a prominent gold interlocking G logo. The subject wears a solid purple swimsuit while submerged in brilliant turquoise water that refracts natural sunlight across the frame. The camera angle captures a unique reflection and distortion of the scene through the water's surface, highlighting the tactile texture of the raffia-style accessory. Anthony Seklaoui photographed the campaign, styled by Alastair McKimm under the creative direction of Sabato De Sarno.
Style
Editorial, Vertical, Warm
Techniques
Underwater, Natural light
Industries
Bags & Accessories
Color
Royal Blue (50%)
Golden Yellow (30%)
Gold (20%)
Background
Outdoor Pool
Context
Advertising Campaign