BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
This image from the Gucci 'Lido' Spring 2024 ad campaign features multiple models submerged underwater in a pool. Captured by photographer Anthony Seklaoui with creative direction by Sabato De Sarno and art direction by Riccardo Zanola, the scene portrays figures floating and moving gracefully beneath the surface. The central model wears a red top and patterned skirt, while others appear in the background with natural light filtering through the water. Styling is handled by Alastair McKimm, with hair by Shay Ashual and makeup by Thomas De Kluyver.
Style
Editorial, Vertical, Cinematic, Warm
Techniques
Underwater, Natural light
Industries
Luxury Fashion Houses
Color
Crimson (50%)
Jet Black (50%)
Background
Outdoor Pool
Context
Advertising Campaign