BrandGucci
Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
This campaign image for Gucci features a pair of vibrant blue slingback heels adorned with gold horsebit hardware, suspended mid-water in an outdoor pool. Bright sunlight filters down from above, creating a shimmering reflection on the water's surface and casting soft shadows below. The underwater perspective emphasizes the vivid color of the footwear against the deep blue aquatic background. The shot was captured under the creative direction of Sabato De Sarno, with art direction by Riccardo Zanola, direction by Marcell Rev, and photography by Anthony Seklaoui.
Style
Vertical, Commercial, Golden Hour
Techniques
Underwater, Natural light
Industries
Luxury Fashion Houses
Color
Cobalt (70%)
Gold (30%)
Background
Outdoor Pool
Context
Advertising Campaign