Gucci 'Lido' Spring 2024 Ad Campaign 2024

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This campaign image for Gucci features a pair of vibrant blue slingback heels adorned with gold horsebit hardware, suspended mid-water in an outdoor pool. Bright sunlight filters down from above, creating a shimmering reflection on the water's surface and casting soft shadows below. The underwater perspective emphasizes the vivid color of the footwear against the deep blue aquatic background. The shot was captured under the creative direction of Sabato De Sarno, with art direction by Riccardo Zanola, direction by Marcell Rev, and photography by Anthony Seklaoui.