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BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Person swimming underwater wearing platform sneakers and a white top with blue water surrounding them

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

person swimming underwaterswimming underwaterplatform sneakerswhite toppersonsneakers

Description

This image from the Gucci Lido Spring 2024 advertising campaign captures a person swimming underwater in vibrant blue water. The subject is wearing platform sneakers with distinctive stripe details and a white top, creating a dynamic composition beneath the surface. Natural sunlight filters through the water from above, casting gentle reflections across the scene. The underwater perspective emphasizes movement and fluidity, characteristic of the campaign's artistic direction.

Style

Editorial, Vertical, Cinematic

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

Outdoor Pool

Context

Advertising Campaign