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  • ·Gucci Lido Spring 2024 Campaign Pool Portrait
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Woman in pink sunglasses and white bikini partially submerged in an outdoor pool with blue tiled wall

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

woman in poolwoman wearing pink sunglassespink sunglassessunglasseswhite bikini topwhite bikinibikini

Description

This image from Gucci's Lido Spring 2024 ad campaign features a model partially submerged in an outdoor pool with light blue tiled walls. The woman wears translucent pink sunglasses and a white bikini top, with water cutting horizontally across her chest and reflecting her face. Bright, natural overhead sunlight creates shimmering caustic patterns across her skin and shoulders. The composition emphasizes cool blue tones and crisp reflections captured underwater.

Style

Horizontal, Commercial, Cool

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Blush (30%)

Background

Outdoor Pool

Context

Advertising Campaign