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BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Man wearing a white shirt and patterned shorts underwater in a swimming pool for Gucci Lido campaign

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

man underwaterman in poolman wearing white shirtwhite shirtpatterned shortssunglassesmale model underwater

Description

This underwater editorial image from Gucci's 'Lido' Spring 2024 ad campaign captures a male model submerged in a bright blue swimming pool. He wears an untucked white button-down shirt and patterned shorts, with dark sunglasses resting on his face. The water's surface above creates natural caustic light patterns that ripple across the scene. Anthony Seklaoui photographed the campaign under the creative direction of Sabato De Sarno, with art direction by Riccardo Zanola and styling by Alastair McKimm.

Style

Editorial, Vertical, Clean

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Charcoal (50%)

Background

Outdoor Pool

Context

Advertising Campaign