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Emily Ratajkowski wearing a monogram jacket and holding a matching Gucci shoulder bag against a matching monogram backdrop.

Gucci Gucci 2026 Bag Campaign 2026

Associated creatives

Tags

Description

Model and talent Emily Ratajkowski poses for the Gucci 2026 Bag Campaign, captured by photography duo Mert & Marcus with creative direction by Demna and styling by Dogukan Nesanir. She wears a padded jacket in an all-over monogram print, matched with coordinating trousers and an oversized monogram shoulder bag featuring the signature green and red web strap. The entire backdrop seamlessly repeats the signature monogram canvas pattern, creating an immersive, graphic composition centered around the white bold brand typography across the frame.

Style

Vertical, Commercial, Maximalist, Graphic

Industries

Luxury Fashion Houses

Color

Beige (70%)
Espresso (20%)

Background

Fabric Texture

Context

Advertising Campaign