BrandGucci
ProjectGucci 2026 Bag Campaign

Gucci Gucci 2026 Bag Campaign 2026
Associated creatives
Tags
Description
Model and talent Emily Ratajkowski poses for the Gucci 2026 Bag Campaign, captured by photography duo Mert & Marcus with creative direction by Demna and styling by Dogukan Nesanir. She wears a padded jacket in an all-over monogram print, matched with coordinating trousers and an oversized monogram shoulder bag featuring the signature green and red web strap. The entire backdrop seamlessly repeats the signature monogram canvas pattern, creating an immersive, graphic composition centered around the white bold brand typography across the frame.
Style
Vertical, Commercial, Maximalist, Graphic
Industries
Luxury Fashion Houses
Color
Beige (70%)
Espresso (20%)
Background
Fabric Texture
Context
Advertising Campaign
