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Emily Ratajkowski posing in a monogrammed Gucci puffer jacket holding a matching monogram handbag against a monogram wall.

Gucci Gucci 2026 Bag Campaign 2026

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Description

Emily Ratajkowski poses for the Gucci 2026 bag campaign, photographed by Mert and Marcus with creative direction by Demna and styling by Dogukan Nesanir. The subject wears a monogrammed puffer jacket and matching trousers, holding a structured monogram handbag featuring the iconic green and red web stripe. The background consists of a matching repeating monogram pattern that integrates seamlessly with the apparel. Bold white typography spelling the brand name overlays the center of the composition. The lighting is polished and clean, accentuating the rich textures and tones of the luxury collection.