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BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Silk floral scarf floating underwater in a clear blue swimming pool for Gucci Lido campaign

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

silk scarf underwatersilk scarffloral scarfpink scarffloating scarf

Description

Captured by photographer Anthony Seklaoui for Gucci's Lido Spring 2024 ad campaign, this image features a patterned silk scarf suspended mid-motion within a swimming pool. The white and pink floral scarf with dark borders drifts through clear blue water under natural sunlight, creating gentle ripples and caustic light patterns below. The composition emphasizes fluid movement and textures beneath the surface, highlighting the house's resort collection aesthetics under creative director Sabato De Sarno.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Cream (50%)
Magenta (30%)
Burgundy (20%)

Background

Outdoor Pool

Context

Advertising Campaign